Brand · Product · Video · 2024–26

Parallel

  • Brand Identity
  • Direction & Storyboard
  • Edit & Sound
  • Tutorial Production

Two years designing for Parallel, a parking-software company — from the brand and logo up. The flagship piece is the product demo film: storyboarded and directed by me, with animated scenes built in partnership with a motion designer, and everything else — screen capture, edit, transitions, sound — done in-house.

The demo film — direction, storyboard, screen capture, edit & sound design by Julian; animated scenes in partnership with a motion designer; professional voice-over

No real cursor was recorded — an animated mouse carries every scene, live UI and animation alike, so the film reads as one continuous world.

Parallel brand guidelines — identity and logo created with the co-founder

Software tutorials — screen-recorded, set on a clean stage, voiced with an ElevenLabs model trained on my own recordings

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